The Times — They Are A Changin’
The infrastructure of guiding has changed in drastic ways. When I started guiding, the old structure of networking with hotel owners, fly shops, bait and tackle shops, local marinas — That is how I found my guests. That was how business was done. It required meeting people and gaining their trust. In essence, I promoted my guide service the same as in the era of railroads and city-slickers and other “sports” coming to vacation in the Adirondack wilderness a century-and-a half ago. Guides, outfitters, and charter captains now must seek the promotion of internet “fishing trip” brokers who have learned how to dominate the searchRead More →